Extending the brand language for their herbal range, seamlessly but distinctly.
Hester Biosciences is an animal healthcare pharma dedicated to the wellbeing of farm animals. With Hester Herbals, they promote robust animal health with herbal dietary supplements.
Challenge
Hester’s product range has been limited to allopathic vaccines and drugs for animals. The need is to build in a cohesive, clear sub-brand for their newly launched herbal range of products. From earth to farm to table - the brand needs to convey how nature comes full circle in their philosophy.
Analysis & Insights
Crafting a successful product branding strategy involves recognizing the consumer tendency to associate products with specific colors for better recall. A cohesive sub-brand enhances distinction, fostering a unified and recognizable identity across product lines. Integrating traditional values with modern innovation in herbal products is a challenge that reflects the brand's commitment to both heritage and progress. Supporting these initiatives requires an intuitive and scalable design system for the internal team, ensuring consistent application and maintaining a cohesive visual identity for effective consumer resonance.
PROCESS
Hester Biosciences has a competent, clean and clinical branding for their chemical based products. With the introduction of herbal supplements, there is a need to bring in plants, herbs, animals and the organic disorder of nature in a planned and orderly manner into their visual language.
ACCESS TO ALL
One of Hester’s principles is to facilitate the welfare of small landholders and poultry farmers - where literacy is limited. Their packaging uses flat icons effectively to inform the user of the product range. The flat leaf icon is plugged into the existing information system as a differentiator for the herbal range. The linear colour divisions, flat green palette, the square logo and straight line branding are all carried forward in the herbal brand, maintaining the heirarchy of elements. The Herbal branding is simple and familiar enough to be accessed by the internal team for various applications.
Making the digital experience approachable with simple and identifiable elements that are aligned with the brand visual system.
THE TARGET
The linear colour divisions, flat green palette, the square logo and straight line branding are all carried forward in the herbal brand, maintaining the heirarchy of elements. The Herbal branding is simple and familiar enough to be accessed by the internal team for various applications.
