Jupiter Money
Making a digital-first banking experience tangible.
In a space where most financial interactions live behind screens, the unboxing of a credit card becomes one of the few physical moments a digital-first bank has with its customer. For Jupiter Money’s Edge RuPay Credit Card, this moment had to do more than deliver a product—it needed to deliver perception, presence, and possibility.
Brief
To design an unboxing experience that reflects the power and potential of Jupiter’s Edge credit card—one that reinforces the brand’s commitment to innovation, transparency, and financial well-being.
Our Approach
With no physical branches to rely on, this packaging had to carry weight. We approached it as a statement piece—a tactile interaction that mirrors Jupiter’s digital clarity and bold confidence. From structure to storytelling, every element of the packaging was crafted to feel intentional. The box doesn’t just house a card—it invites the user into the Jupiter ecosystem. Clean lines, layered textures, and confident typography were used to signal trust, simplicity, and ambition.
